Fintech Orbit Pay 2024 9 weeks
A rebuilt payments experience for a Series-B fintech
Reimagining the merchant checkout flow to lift conversion by 38% across 12 markets.
Live · Shipped 2024
Services provided
UI/UXWeb DevDesign SystemA/B Framework
Tech stack
ReactTypeScriptStripeGraphQLSegmentVercel
The challenge
Orbit Pay's checkout was a stitched-together funnel with a 61% abandonment rate. Series-B was closing and they needed proof they could 3× conversion before diligence.
Our approach
How we solved it — step by step.
01
Rebuilt the checkout as a modular design system with 24 primitives.
02
Wired Segment + LaunchDarkly to A/B every step of the funnel.
03
12-country rollout with fully localized copy and payment methods.
04
Post-launch: weekly conversion review meetings for 3 months.
In-product
A closer look at what we shipped.
The receipts
Numbers that mattered to the business.
+38%
checkout conversion
6.1s
avg checkout time
12
markets rolled out
$14M
Series-B closed post-launch
Client word
"Their design + engineering handoff is the smoothest I've seen. It felt like one team, not two disciplines throwing files at each other."
Marcus Blake
CTO, Orbit Pay
