SaaS Kelvin Studio 2023 16 weeks

A studio OS for a creative agency's workflow

Building the internal SaaS that turned a 12-person studio into a 40-person operation.

A studio OS for a creative agency's workflow
Live · Shipped 2023
Services provided
DiscoveryProduct DesignFullstack DevAI/ML
Tech stack
Next.jstRPCPrismaPostgresOpenAILinear API
The challenge

Kelvin was drowning in spreadsheets and Notion pages. Every new hire needed 4 weeks to learn the process. Founder was losing 15 hours/week to admin work.

Our approach

How we solved it — step by step.

01

Mapped 47 existing internal processes and killed 22 of them.

02

Shipped a purpose-built studio OS — briefs, retainers, invoicing, capacity.

03

Added an AI copilot that auto-drafts briefs from Slack conversations.

04

Integrated with their Linear + Figma + Xero — zero data duplication.

In-product

A closer look at what we shipped.

Studio dashboard — live project health across every account.
Studio dashboard — live project health across every account.
AI-assisted briefs auto-generate from client Slack threads.
AI-assisted briefs auto-generate from client Slack threads.
The receipts

Numbers that mattered to the business.

3.3×
team size, same admin load
-64%
founder admin hours
12h
saved per project brief
4 yrs
still working together
Client word
"We hired them for one product. Kept them for four. That should tell you everything."
Sana Weiss
Founder, Kelvin Studio