Building the internal SaaS that turned a 12-person studio into a 40-person operation.
Kelvin was drowning in spreadsheets and Notion pages. Every new hire needed 4 weeks to learn the process. Founder was losing 15 hours/week to admin work.
Mapped 47 existing internal processes and killed 22 of them.
Shipped a purpose-built studio OS — briefs, retainers, invoicing, capacity.
Added an AI copilot that auto-drafts briefs from Slack conversations.
Integrated with their Linear + Figma + Xero — zero data duplication.
"We hired them for one product. Kept them for four. That should tell you everything."